Mallowmars Pure Chocolate Cookies Spec
Mallowmars Pure Chocolate Cookies are a seasonal staple that has been satisfying sweet tooths for over 100 years. With their cult status, they are gaining a new generation of fans, and I wanted to refresh the copy to grab their attention online and on the shelves and make them feel connected to the now nation wide regional treat.
Original Website Copy:
A Seasonal Favorite
Reminiscent of S’Mores, Mallomars cookies feature round graham crackers topped with marshmallow and covered in pure dark chocolate. Only found September-March, so ENJOY THEM WHILE YOU CAN!
Updated Spec Copy:
A Seasonal Favorite
Reminiscent of S’Mores, Mallomars cookies feature round graham crackers topped with marshmallow and covered in pure dark chocolate. Only found September - March, so ENJOY THEM WHILE YOU CAN!
Original Site Copy:
It’s the most wonderful time of the year: Mallomars are here! Reminiscent of s'mores, Mallomars cookie snacks feature round graham crackers topped with marshmallow and covered in dark chocolate. These chocolate marshmallow cookies are an ideal sweet treat for any age, whether you're packing dessert for lunch, preparing a special, surprise snack for your monthly book club. They also make the perfect holiday cookies for everything from fall gatherings to holiday parties or even a sweet Valentines Day gift. Keep Mallomars cookies in a cool, dry place to maintain freshness and flavor. Mallomars Pure Chocolate Cookies are only found September through March so enjoy them while you can, or stock your freezer so you can satisfy cravings anytime!
Updated Spec Copy:
It’s the most wonderful time of the year: Mallomars are here! Reminiscent of s'mores, Mallomars cookie snacks feature round graham crackers topped with marshmallow and covered in dark chocolate. These chocolate marshmallow cookies are an ideal sweet treat for any age, whether you're packing dessert for lunch, preparing a special, surprise snack for your monthly book club. They also make the perfect holiday cookies for everything from fall gatherings to holiday parties or even a sweet Valentines Day gift. Keep Mallomars cookies in a cool, dry place to maintain freshness and flavor. Mallomars Pure Chocolate Cookies are only found September through March so enjoy them while you can, or stock your freezer so you can satisfy cravings anytime!
Original Box Copy:
Mallomars were created by Nabisco in 1913 and first sold to a grocer in West Hoboken, NJ. The metropolitan New York City area boasts the most loyal Mallomars fans. More than 70% of all Mallomars sales are generated in the shadow of the Big Apple.
Updated Spec Box Copy:
Mallomars were created by Nabisco in 1913 and first sold to a grocer in West Hoboken, NJ. The metropolitan New York City area boasts the most loyal Mallomars fans. More than 70% of all Mallomars sales are generated in the shadow of the Big Apple.