BREAD Website Copy Specs
BRED is a famously fun multi multi-award-winning brand known for it’s connection to its users’, I wanted to update the copy to convey this personality
With a tagline like “haircare basics, for not so basic hair”, I wanted to bring BREADS personality out in its copy.
Current Site Copy:
hair care basics for every hair type:
No more guessing. BRED makes high-quality ingredient driven haircare basics that work for everyone. Coily, wavy, curly, straight, BRED gets your hair wherever you want it to be.
Updated Spec Copy:
hair care basics for every hair type:
Stop the guessing game. Coily, cavy, curly, straight? BRED’s high-quality ingredient driven basics work for everyone. BRED gets your hair wherever you want it to be.
Current Copy:
Like lipgloss, but for your hair. hair-oil is a multi-use treatment + oil, for super glossy, hydrated strands.
WHAT IT DOES
ultra-shiny finishing touch to any hairstyle.
hydrates from within for visible hydration.
coats hair in fatty acids for inside-out repair.
Updated Spec Copy:
Want your strands as glossy as your pout? hair-oil is a multi-use treatment + oil, for high shine and hydrated hair.
WHAT IT DOES
ultra-shine finishing touch to any hairstyle.
hydrates from within for visible hydration.
coats hair in fatty acids for inside-out repair.
Current Copy:
it's the hair-gel you've been waiting for. perfect for achieving flexible, defined curls or slick back styles, hair-gel is a medium-to-strong hold, everyday botanical styling gel.
WHAT IT DOES
creates super defined, soft-touch curls with medium/strong hold.
works for slick-back styles, without the crunch.
botanical formula hydrates + repairs.
easy to use, wash-n-go styler.
Updated Spec Copy:
it's the hair-gel you've been waiting for. perfect for achieving flexible, defined curls or slick back styles, hair-gel is a medium-to-strong hold, everyday botanical styling gel.
WHAT IT DOES
creates super defined, soft-touch curls with medium/strong hold.
works for slick-back styles, without the crunch.
botanical formula hydrates + repairs.
easy to use, wash-n-go styler.